The Relevant Unexpected is a highly facilitated, practical workshop designed to gain complete consensus among your organization’s management team and marketing leadership on your brand’s target customers, brand essence, brand promise, brand personality and brand archetype.

Multi-Channel Marketing with the emphasis on online marketing firs; the workshop focuses on developing the brand’s essence, promise and personality. We also ensure that your brand has chosen the most powerful benefits to own and that it has developed the proof points and “reasons to believe” for those benefits.