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12 Aug 10		INTRODUCTION OF A CITY IMPROVEMENT DISTRICT FOR PRETORIA-NORTH THE CITY OF TSHWANE (NORTH-WEST REGION) IN COLLABERATION WITH THE CAPITAL CITY BUSINESS CHAMBER (CCBC), CORDIALLY INVITE YOU TO AN INTRODUCTIONARY SESSION ON THE POTENTIAL ESTABLISHMENT OF A CITY IMPROVEMENT DISTRICT (CID) FOR PRETORIA-NORTH. Read more...
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05 Nov 10		Capital City Business Chamber Year End Function Our Annual Prestige Year End Function. Read more...
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CONSUMER PROTECTION ACT AND YOUR BUSINESS

With effect from October 2010 you will only be allowed to operate a business under your full names as

contained in your identity document or the name registered for your business with CIPRO. If, for

example, you are operating via a shelf close corporation or private company and “trading as” in any

other name besides that of the registered name of your entity, you will be operating illegally and could

face heavy penalties.

For example, your legal entity is Moonlight Trading 123 CC trading as Joe’s Bakery will not be allowed.

You will have to style your business as plain Moonlight Trading 123, unless you have registered Joe’s

Bakery as a defensive or registered name.

If someone else has a registered name and your trading name is the same or similar to that name, this

will also be taboo as will be any name the same or similar to a registered trademark. If you fall foul of

this Act you may be ordered by the National Consumer Commissioner to cease your trading activities.

It would be in your client’s best interest to make the necessary arrangements timorously to reserve their

trading name as a defensive name or to change the registered name of their legal entity to reflect their

“trading as” name. A business can register as many defensive names as they wish i.e. provided CIPRO

approves them. The registration lasts for a year and it will have to be renewed annually.

The SA Business Development Academy will be hosting a workshop in February 2010 on a national basis

to inform and equip businesses on the impact of the new legislation.

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