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20 Aug10 |
 |
CCBC STRATEGIC SESSION
GOALS & POSSITIVES
THE CHAMBER SHOULD BE:
c. Accountable to our “clients
POSSITIVES IDENTIFIED
- communication platform in place
- existing expert desks
- database per business sector
- already focus on making a difference
- serves as communication platform
- website in place
- high response from members
- professional approach
- regional structures in place
- sound basis between CCBC & City of Tshwane
- call centre with own 0861 nr
- loyalty system
- membership certificate
DEVELOPMENTAL AREAS/ NEEDS TO BE ADDRESSED
A. Membership base to low
B. Composition of membership to be addressed
C. More involvement from members needed
D. Proper communication and media coverage
E. Alliances & partnerships:
F. Skills database to be available:
G. Benchmarking against other chambers
H. We don’t make a difference
ACTION
A1. Target per region: to be determined per region
A2. Segmentation of membership according to
i) services; ii) commodities; iii) industries
A3. Determine needs of members
A4. Active marketer per forum needed
A5. Membership incentive for recruiting
A6. Monthly feedback on progress per forum
A7. Member’s expectation to be included on
application form
A8. Compile value proposition for CCBC: Ismail
Carr
A9. Upcoming businesses to be accommodated on
associated membership-basis
B1. Create a comfortable environment for all
B2. Word of mouth
B3. Engage with cot
B4. Mail suggestions to fanie@ccbc.co.za
C1 Member satisfaction survey
C2. Active expert desks per region
C3. Advertise CCBC by word of mouth
C4. Help desk / call centre to be implemented
C5. Bus partners mentorship system to be
incorporated
C6. Business clusters to be developed
D1. Media strategy per region needed
D2. What do we communicate?
D3. Appoint dedicated person + involve members per
desk
D4. City of Tshwane prepared to assist
D5. Media partnering NB
D6. Partner with pta news social develop focus.
E1. Engage with all role players
E2. Link-up with city projects IDC
E3. Embassies.
F1. Partner with City of Tshwane
F2. Skills per sector needed in the market? (survey)
F3. Cot database: electricity dept.
G1. What do successful CCI’s do?
G2. Consider co-affiliation with other chamber
bodies.
H1. Sustainable projects to be established
H2. Align with 5 national strategies
H3. “green city” awareness campaign
H4. Bridge gap between business and cot
H5. Issue statements on behalf of CCBC by expert
desk
H6. Separate sessions per expert desks needed to
align with CCBC strategy.
For more information please contact Anneline on 087 802 1021 or complete the form below |
